Brand identity & custom typeface for Yellow Rose by Kendra Scott

The Kendra Scott team reached out to me for a custom typeface and brand refresh for the re-launch of their brand, Yellow Rose by Kendra Scott. They saught a western touch, an illustrative approach, and a distinctly Texan influence on the brand visuals.

Work Includes:

Brand Identity

Logo Suite

Illustration

Custom-designed Typeface

Credits:

Logos + Typefaces By Meg Burk

Photography: Meghan Burk

Yellow Rose by Kendra Scott's team applied the branding to a neon sign on South Congress in Austin, as well as multiple touch points throughout the retail locations.

Yellow Rose by Kendra Scott's team applied the branding to a neon sign on South Congress in Austin, as well as multiple touch points throughout the retail locations.

Before and after: Meg Burk took the brand from a playful and retro take to a more western, Texan approach.

Before and after: Meg Burk took the brand from a playful and retro take to a more western, Texan approach.

Yellow Rose by Kendra Scott's team applied the branding to multiple touch points throughout the retail locations, using the brand mark as a brass inlay at the South Congress retail entrance.

Yellow Rose by Kendra Scott's team applied the branding to multiple touch points throughout the retail locations, using the brand mark as a brass inlay at the South Congress retail entrance.

Yellow Rose by Kendra Scott's team applied the branding to multiple touch points throughout the retail locations.

Yellow Rose by Kendra Scott's team applied the branding to multiple touch points throughout the retail locations.

Yellow Rose by Kendra Scott's team applied the branding to a neon sign on South Congress in Austin.

Yellow Rose by Kendra Scott's team applied the branding to a neon sign on South Congress in Austin.